The main purpose of acquiring a web site is to engage visitor, and then, convert them into customers.
If you run a local business, regardless of your geographic area, you’d better be thinking of acquiring your business website.
These days building a business website or e-commerce store is easier than ever:
it doesn’t cost much money;
your online store is not restricted to business hours; and
it’s one of the best means of free advertising.
Still not sure how having a website will help you grow your business?
Here are the most essential reasons why you should strengthen your online presence with a mobile-responsive website.
- Your customers expect it
If this were the only reason on the list, it would be enough.
6 out of 10 consumers expect you to provide online content about your business.
If you don’t have a business website, your customers may look elsewhere.
Your competitors all probably have their websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start searching, and 72% of them go online to find more.
So, if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another provider.
Never put up the ‘closed’ sign again
Nobody wants to work at 3:00 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell your products or services all the time.
You’ll show up in Google search results
Consider this: 81% of consumers perform online research before making a purchase. That means they go to Google and search for stuff they want to buy.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are ZERO.
Google Ranks Local Businesses Higher When Searchers Use Mobile Devices
Google assumes that a user doing a search on mobile phone is most likely on the go, and, in turn, looking for a business in close proximity. Thus, the search engine favors local businesses when people do mobile searches.
Having a website that is optimized for mobile gives you the chance to take advantage of Google’s preferential treatment and appear higher up on the results page. This ups your chances of consumers discovering your business in the moment that they’re looking for it and means they’re more likely to get in touch.
Tips to Get Started
Now that you’ve understood why have a website, let’s look at some ways to get started.